Harman Dua — Creative Director & Marketing Strategist, Vancouver, British Columbia, Canada

Creative Direction

I'm Harman Dua, a strategist, designer, and builder. Creative direction is where those meet: strategy, storytelling, and clean visual systems, shaping how a brand looks, feels, and communicates across every touchpoint.

For me, design is not a deliverable; it's a way of aligning product, brand, and operations into one coherent experience.

What creative direction covers

Brand positioning & identity

Deciding what a brand stands for, then building the visual language that carries it. Marko Bardelli was repositioned from an Amazon commodity around quality and craft; Nourish Organics got a visual world of natural light, earthy tones and real ingredients.

Case studies: Marko Bardelli, Nourish Organics

Content & campaign direction

Content with a job in the funnel, never posted in isolation. Lifestyle-led content for Brewhouse Iced Tea, and a shortform system cut from longform that took Film Companion past 1M YouTube subscribers without paid media.

Case studies: Brewhouse Iced Tea, Film Companion

Video direction

Scripting and directing on camera: Paul Stanley's personal video message to his art show guests, and property listing films for Tirajeh Mazaheri, one of Canada's most followed real estate accounts.

Case studies: Paul Stanley Art Show, Tirajeh Mazaheri

Packaging

Packaging as the physical end of the brand system: a redesign carried across the Brewhouse range, kraft-paper packaging for Nourish Organics, and a handcrafted wooden box for a documentary presented to foreign delegations.

Case studies: Brewhouse Iced Tea, Nourish Organics, The House of Kotwara

Experiential & events

Experiences people step into: TEH, The Exploration of Handmade, for The House of Kotwara; on-glass gallery lettering for Paul Stanley's debut art show; and same-day LED screen content for the Indian Hospitality Expo.

Case studies: The House of Kotwara, Paul Stanley Art Show, India Exposition Mart

Digital experience

Websites built as conversion assets rather than brochures: the Everwell Shopify store, the Marko Bardelli flagship store, and The Global Diamond Broker's web funnel.

Case studies: Everwell, Marko Bardelli, The Global Diamond Broker

Approach

  1. Understand. Start with the problem in real-world terms: who it's for, what they're trying to get done, and what success truly looks like.
  2. Shape. Translate that into simple flows, clear hierarchies, and a visual language that supports the story instead of shouting over it.
  3. Refine. Iterate quickly, test early, and refine the details obsessively (typography, spacing, micro-interactions) until everything feels effortless.
  4. Collaborate. Keep communication transparent and documentation crisp, so teams can move fast without losing quality.

Industries

My background spans food and beverage, events and entertainment, luxury and fashion, and real estate, so I think in terms of products and experiences, not just pixels.

Selected work

  • Everwell — Probiotic Beverage Brand (Food & Beverage): How Everwell got a revenue engine: SEO landing pages, a conversion-focused Shopify store, retention flows and one analytics dashboard across every channel.
  • The Global Diamond Broker (Luxury & Fashion): An AI-powered lead generation funnel for a high-ticket diamond broker: website, social and podcast content, paid ads and AI lead qualification.
  • Marko Bardelli — Men's Leather Accessories (Luxury & Fashion): Moving a men's leather accessories brand off Amazon to its own funnel: repositioning around craft, a flagship website and 3D product visualisation.
  • Transit Museum Society (Culture & Heritage): A digital growth and membership funnel for the Transit Museum Society: school partnerships, corporate events, bus parties and artist collaborations.
  • KISS / Paul Stanley — Peter Triantos Art Gallery (Events & Entertainment): The attendance funnel for Paul Stanley's debut art show: printed invitations, an email campaign, a directed video message and on-glass gallery lettering.
  • Tirajeh Mazaheri — Vancouver Elite Real Estate (Real Estate): Scripting, directing and producing property listing content for Tirajeh Mazaheri, one of Canada's most followed real estate accounts on Instagram.
  • Film Companion — India's Leading Film Platform (Events & Entertainment): The content system that took Film Companion from 100K to 300K Instagram followers and 500K to 1M+ YouTube subscribers, without paid media.
  • The House of Kotwara — TEH — The Exploration of Handmade (Luxury & Fashion): TEH, The Exploration of Handmade: an experiential event for The House of Kotwara, plus heritage packaging presented to foreign delegations.
  • India Exposition Mart, Noida (Events & Entertainment): Live event content, brand communications and same-day AV production for the Indian Hospitality Expo and the Indian Handicrafts and Gift Fair.
  • Nourish Organics (Food & Beverage): Instagram content direction, a UGC community loop and kraft-paper packaging for Nourish Organics, designed as one brand system from shelf to feed.
  • Brewhouse Iced Tea (Food & Beverage): A packaging redesign, a range-wide design language and lifestyle-led content direction for Brewhouse Iced Tea, the less-sugar brewed iced tea.

What clients say

Harman is a deep thinker and a very creative individual who understands your vision and makes it compelling.

Steven Nowack, Event Manager for Kiss and Paul Stanley

Harman helped bring our dream to life with our new product launch. His creativity helped us see our own products in a completely different light.

Kristin Campbell, Founder, Everwell Water Kefir

The quality of his work exceeded our expectations and delivered real value for our website and social media presence.

Bryan Larrabee, President, Transit Museum Society

Start a project: contact form, email 21harmandua@gmail.com or LinkedIn.