Everwell — Probiotic Beverage Brand

Top of Funnel: Awareness & Education

Water kefir is a niche concept. Before anyone could convert, they needed to understand it. I developed SEO-optimized landing pages, social content angles, and ad concepts engineered to answer "what is this?" and "why should I care?" in under three seconds, collapsing the awareness gap that kills most functional beverage brands before a purchase decision is even made.

Middle of Funnel: Consideration & Trust

Built a conversion-focused Shopify store from the ground up: product architecture (sodas, popsicles, drink mixes, bundles), variant logic, subscription mechanics, and page copy that translated gut-health science into plain-language purchase motivation. Every product page was structured to handle objections: vs. kombucha, vs. regular soda, vs. probiotic pills. Visitors arrived skeptical and left informed.

Bottom of Funnel: Conversion Infrastructure

Configured payments, cold-chain shipping logic, and fulfillment workflows so the checkout experience matched the brand promise. Structured bundles and mix-packs to maximize AOV and trial simultaneously. Integrated UTM frameworks and pixel tracking across every channel so conversion events: add-to-cart, checkout initiation, purchase, were attributable and optimizable.

Retention & Lifetime Value

Designed email capture flows and post-purchase sequences tied to specific product pushes and seasonal moments. Built a full analytics dashboard mapping Shopify, Instacart, email, and paid channels into one coherent view: revenue, AOV, cohort repeat rates, and channel performance, so every retention decision was data-led, not instinct-led.

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