Harman Dua — Creative Director & Marketing Strategist, Vancouver, British Columbia, Canada

India Exposition Mart, Noida

Live Event Content, Brand Communications and AV Production · 2018 (2018) · Events & Entertainment

Managed end-to-end content production and brand communications across two major trade events at the Indian Exposition Mart: the Indian Hospitality Expo and the Indian Handicrafts and Gift Fair. Both assignments required operating across pre-event, live, and post-event phases simultaneously, with content being produced, edited, and deployed in real time across the venue while the events were still running.

Indian Hospitality Expo: Design Language and Event Communications

Brought on for the second edition of IHE with a specific brief: take the resources and footage from the first edition and build a coherent design language that would carry the event's identity forward. Developed the visual and communications framework for IHE 2, creating consistency across all brand touchpoints so the event presented itself as a maturing, credible industry platform rather than a repeated one-off. Designed promotional content and email campaign materials for exhibitor and stakeholder outreach, ensuring that the event's communications reached the right audiences with the right visual weight before doors opened. Coordinated on-the-ground coverage with photographers and videographers throughout the event, directing the capture of exhibitor highlights, keynote moments, and floor activity. Worked directly with video editors on the collected footage to produce real-time content that ran on LED screens throughout the venue during the event itself, giving attendees a live visual narrative of what was happening across the space. Post-event, oversaw the production of promotional video assets for IHE for use in future outreach and communications.

Indian Handicrafts and Gift Fair: Live Coverage and Post-Production

Directed photography and videography coverage across the Indian Handicrafts and Gift Fair, coordinating a team of visual content producers to ensure comprehensive capture of exhibitors, craftsmanship displays, and event moments. Managed the real-time editing pipeline that took raw footage from the floor and turned it into finished content running on venue LED screens the same day, creating an immersive, dynamic atmosphere that reflected the scale and energy of the fair back to its own attendees. Post-event, led the production of promotional video content for IHGF, building a finished asset library that communicated the fair's breadth, quality, and cultural significance to future exhibitors, buyers, and stakeholders.

The Through Line

Both assignments operated on the same production logic: content was not a post-event afterthought but a live, parallel workstream running alongside the event itself. The ability to shoot, edit, and publish within the same day, at scale, across a large venue, required both creative direction and operational coordination. The LED screen content in particular functioned as an in-venue marketing channel, shaping how attendees experienced and remembered the event while they were still inside it.

Playbook: Made to Stick by Chip Heath & Dan Heath (2007) — Why Some Ideas Survive and Others Die.

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